"You've got to start with the customer experience and work backwards to the technology"
- Steve Jobs
CONTENT PLANNING
1
CONTENT STRATEGY
Lay down a content strategy before you start adding content to your website. It will guide every content decision your marketing team makes.
Eliminate content creation guesswork and paying for bits of content (like blog posts and white papers) that don't fit your brand.
BRAND MESSAGING
Like your content strategy, your brand messaging happens before you start planning your content.
Your messaging deliverable will include a website audit report, ideal-customer personas, and the voice and tone guide.
CONTENT CREATION
2
WEBSITE COPY
Get concise, persuasive copy that tells visitors who you are, what you do, and how your products help.
BLOG CONTENT
Build your credibility and showcase your expertise with strategy-based, customer-centered, SEO-ready posts -- scheduled and delivered every month. Quarterly packages available.
PILLAR PAGES
Let your product pillar page do the heavy lifting on customer engagement and SEO.
They're meaty, strategic documents with links in all the right places.
WHITE PAPERS
White papers do not have to be boring! Get a customer-centered white paper that makes your tech products memorable for C-suite decision-makers.
Includes cover and boilerplate copy; 6-10 pages with sidebars.
CASE STUDIES
Case studies are the most powerful way to build trust with prospective customers.
I provide two case study types:
1. Traditional: Includes customer interviews, numbers, and quotes.
2. Story-based: When you can't use the customer's name (e.g., on white-labeled dev products), create a story that shows the problem, solution, and results.
